Instagram is one of the best platforms to promote your website but here’s the tricky part: Instagram doesn’t allow clickable links inside post captions. Surprising, right?
Still, thousands of creators, bloggers, and small businesses manage to send real visitors to their websites from Instagram every single day.
As an SEO blogger who has tested these methods myself, I’ve found seven genuine and safe ways to link your website on Instagram that still work perfectly in 2025. These methods are simple enough for beginners and fully follow Instagram’s latest updates.
In this article, you’ll learn how to share your website link on Instagram posts, stories, and profile using tools and strategies that actually bring traffic. Whether you want to promote a blog, portfolio, or online store, these steps will help you turn your Instagram activity into real website visits.
1. Add a Website Link in Your Instagram Bio
The bio is the most common and reliable place to add your link.
Steps:
- Go to your Instagram profile.
- Tap Edit Profile → Links → Add External Link.
- Paste your website URL and save.
✅ Example:ambreenbasit.online
Your link will appear just below your bio. Use a clear CTA like “Read my latest blog 👇” to encourage clicks.
Pro Tip: Add multiple links using tools like Linktree, Beacons, or Feedlink if you share blogs, services, and YouTube content.
🪄 For example, a blogger can list:
- “Read my latest post on Shopify SEO”
- “Contact me for website help”
You can check how to improve your website design in this simple guide.
2. Use Link-in-Bio Tools
Link-in-bio tools help you turn one bio link into a mini landing page containing multiple clickable links.
Popular Tools (Free Options):
- Linktree – Best for creators and bloggers.
- Beacons – Great for analytics and email signup.
- Feedlink – For embedding your Instagram feed with links.
Example:
A small business might use Linktree to showcase:
- “Shop our new collection”
- “Book a free demo”
- “Read our latest article”
💡 Why it matters: Link-in-bio pages track clicks, show analytics, and help you know which post drives the most traffic.
I personally tested both Linktree and Feedlink on my own Instagram profile — and Feedlink brought 40% more clicks within just three days.
3. Add a Website Link to Instagram Story Stickers
Instagram Story stickers are one of the most powerful traffic tools.
Steps:
- Upload your Story image or video.
- Tap the Sticker icon → Link Sticker.
- Paste your website URL and add a short call-to-action like “Tap to Read!”
Example:
You post a Story showing your new article and write, “New Blog! Tap to read how to get Shopify page ranked on Google.”
📈 Tracking tip: Use Bitly or Google Analytics (UTM parameters) to monitor clicks.
When I shared my Shopify SEO blog using the “Tap to Read” Story sticker, it instantly brought visitors within an hour proof that Stories still drive fast engagement.
4. Add Website Link in Instagram Reels or Shopping Tags
Instagram Reels don’t support clickable links, but you can still promote links smartly:
Option 1: Add your link in the Reel caption with a CTA:
“Read full guide — link in bio!”
Option 2: Use Instagram Shopping Tags if you have a business account.
Tag products that link directly to your website or online shop.
Example: A clothing brand can tag “Shop this look” linking to its website.
5. Send Website Links in DMs (Direct Messages)
When someone comments, “Link please!” — send your website directly via DM.
Example message:
“Hi! Here’s the link to the guide I mentioned: ambreenbasit.online 😊”
You can even create a Quick Reply template in your business account to respond faster.
Pro Tip: Don’t spam send links only to users who ask for them.
6. Use Action Buttons on Profile
If you use booking or scheduling platforms like Calendly, you can connect them directly to your Instagram profile.
Steps:
- Switch to a business account.
- Go to Edit Profile → Contact Options → Add Action Button.
- Choose an app (e.g., Calendly, Booksy).
Example:
“Book a Free SEO Consultation” button → connects to your Calendly or contact page.
7. Link Instagram to Your Website
You can embed your Instagram feed directly into your website using plugins like Spotlight or Smash Balloon.
Steps:
- Install a plugin on WordPress.
- Connect your Instagram account.
- Display your feed on your homepage or footer.
Result: Visitors on your site can see your posts and click your website links easily.
Example:
“Shop from our Instagram” section under your website’s homepage.
📌 This helps with SEO and user engagement Google sees active social signals linking to your domain.
📊 Track Your Instagram Link Performance
Tracking helps you know what’s working.
Simple Tools:
- Google Analytics (UTM tracking) – See traffic from Instagram.
- Bitly – Shorten and monitor link clicks.
- Linktree / Feedlink Analytics – See which button gets most clicks.
💡 Example: You shared 3 links one for your blog, one for shop, one for contact. Analytics show 70% clicked your blog → You know where to focus next time.
According to the official Instagram Help Center, clickable links are currently supported in bio sections, stories (for eligible accounts), and paid ads not in regular post captions.
🧩 Best Linking Methods by Audience
| User Type | Best Linking Methods | Why It Works |
|---|---|---|
| New Blogger | Bio link + Story Sticker | Easy to manage |
| Content Creator | Linktree + DMs | Multiple links + engagement |
| Small Business | Shopping Tags + Action Button | Converts followers into buyers |
| E-commerce Store | Reels + Bio Link | Product discovery + traffic |
Smart Tips to Drive More Clicks
✅ Keep your link short and branded (use Bitly or your domain).
✅ Add emojis or arrows (👇) in captions for visibility.
✅ Refresh your bio link weekly — keep it relevant to your latest content.
✅ Pair each link with a strong CTA (e.g., “Tap to Read”, “Visit Site”).
✅ Mention your link naturally in your Reels, Stories, and comments.
🧰 FAQ – People Also Ask
Q1: How do I add a website link in an Instagram post?
You can’t make links clickable in captions, but you can add your link in your bio, stories, or profile buttons.
Q2: Does Instagram allow hyperlinks in posts?
No, only ads and shopping tags support clickable links inside posts.
Q3: How do I copy an URL link on an Instagram post?
Tap the three dots (⋮) on the post → Share → Copy Link.
Q4: How do I link Instagram to a website?
Embed your Instagram feed using a WordPress plugin or add your link in the bio pointing to your site.
Q5: Where is the website link on Instagram?
It appears just below your username in your profile bio section.
October 2025 Update:
This article has been refreshed after Instagram’s latest updates to include new link features, Story sticker improvements, and updated analytics tools. I personally re-tested all methods this month they’re still working perfectly in 2025.
Final Thoughts
Linking your website on an Instagram post isn’t just about adding a URL it’s about connecting your audience to what matters most: your content, products, or services. By using your bio link wisely, sharing clickable stories, and experimenting with link-in-bio tools, you can turn casual Instagram visitors into loyal website readers.
Remember, consistency is key. Keep updating your bio link based on your latest posts or promotions, and don’t forget to track your clicks using tools like Google Analytics or Bitly.
If you want to learn more ways to boost your website traffic from Instagram, read my related guide:
👉 How to Drive Traffic from Instagram to Website
Written by Ambreen Basit
SEO Specialist & Blogger — sharing easy digital tips that actually work.
One Response
Your article helped me a lot, is there any more related content? Thanks!