If you run a WooCommerce store, you already know that email is your strongest marketing tool.
But here’s the catch sending the same generic email to everyone doesn’t work anymore.
Customers expect personalization. In fact, according to a Statista survey, 72% of consumers say they only engage with marketing messages that are personalized.
That’s where individual marketing bulk emails come in.
It’s bulk email, but with a twist each email feels like it was written just for that customer.
In this guide, I’ll show you how to send individual bulk marketing emails in WooCommerce.
We’ll cover plugins, strategies, examples, and even developer tricks.
By the end, you’ll know exactly how to set this up and grow sales without ending up in the spam folder.
What Do “Individual Marketing Bulk Emails” Mean?
Let’s make this simple.
- Bulk Email: You send one message to 1,000 customers at once. Everyone gets the same content.
- Individual Bulk Email: You still send to 1,000 people, but each email is tailored with customer data.
Examples:
- Adding customer name → “Hi Sarah, here’s a special offer on shoes you love.”
- Showing products based on past orders → “Since you bought a yoga mat, you might like these resistance bands.”
- Sending personalized coupons → “Your unique 15% off code: SARAH15.”
See the difference?
Bulk is generic.
Individual bulk email makes the customer feel noticed.
And that personal touch can increase open rates by 26% (Campaign Monitor).
Why WooCommerce Alone Isn’t Enough
WooCommerce does send order confirmation and basic transactional emails.
But those aren’t really marketing emails.
Limitations of WooCommerce core emails:
- No segmentation (you can’t send to VIPs only).
- No personalization beyond customer name.
- No automation (like abandoned cart reminders).
- No analytics (open or click tracking).
So, if you want true marketing emails, you’ll need a dedicated plugin or integration.
Compliance & Deliverability: The Basics You Can’t Ignore
Before we dive into tools, let’s talk about safety and trust.
Email marketing isn’t just about sending it’s about sending responsibly.
Here’s a quick checklist:
✅ Always collect emails with customer consent (double opt-in if possible).
✅ Add an unsubscribe link in every marketing email.
✅ Configure SPF, DKIM, and DMARC in your domain settings. These records improve deliverability.
✅ Don’t blast thousands of emails at once—space them out.
✅ Clean your list regularly (remove bounced or inactive emails).
👉 If you skip this, your emails might end up in spam or even get your domain blacklisted.
Options for Sending Individual Bulk Email In WooCommerce
There are three main approaches.
Choose one based on your store size, budget, and technical skills.
1. Plugin-Only Solution (Inside WordPress)
Perfect if you have a small to medium store and want everything in one place.
Popular plugins:
- FluentCRM → Easy to use, runs inside WordPress, great for automation.
- MailPoet → Official WooCommerce extension, simple setup.
- ShopMagic → Great for triggers (like after-purchase or abandoned carts).
Pros:
- Easy setup.
- Everything stays in WordPress.
- Affordable for smaller lists.
Cons:
- May slow down your site if you send too many emails at once.
- Limited deliverability compared to external email service providers.
2. Hybrid Solution (WooCommerce + External ESP)
Here, you sync WooCommerce with a professional email service provider (ESP).
Examples:
- Brevo (Sendinblue)
- Mailchimp
- Klaviyo
This gives you:
- Advanced personalization.
- High deliverability (ESP manages sending).
- Strong analytics and A/B testing.
Pros:
- Better for large stores.
- ESP handles the heavy lifting.
- Scales easily.
Cons:
- Monthly subscription fees.
- Requires syncing data (sometimes delayed).
3. Developer Approach (Custom Code)
If you’re technical (or have a developer), you can build a custom system.
For example, using Action Scheduler (built into WooCommerce) to send queued emails in batches.
Use cases:
- You want complete control.
- You have very specific workflows.
But warning—it’s time-consuming and needs coding knowledge.
If you’re curious, here’s a Stack Overflow discussion on bulk email custom actions in WooCommerce.
Step-by-Step: Send Individualized Bulk Email in WooCommerce
Let’s walk through a practical example using a plugin.
We’ll use FluentCRM since it’s beginner-friendly and powerful.
1: Install & Connect
- Install FluentCRM from your WordPress dashboard.
- Connect it with WooCommerce using the integration plugin.
2: Sync Customer Data
- Import your WooCommerce customers.
- Map fields like first name, last order, lifetime value.
3: Segment Your Audience
- Example segments:
- Customers who spent over $200.
- Shoppers who bought in the last 30 days.
- Cart abandoners.
4: Create Your Email
- Use a drag-and-drop builder.
- Add personalization tokens → Hi {first_name}!
- Insert dynamic product recommendations.
5: Send or Schedule
- Choose to send immediately or schedule at the best time.
- For large lists, set batch sending (e.g., 200 emails/hour).
6: Monitor Results
- Track open rates, click-throughs, and conversions.
- Example: If Segment A has a 40% open rate but Segment B only 15%, you know who responds better.
Budgeting for Your WooCommerce Email Campaigns
Before you jump into sending bulk emails, it’s smart to think about your budget. Many store owners focus only on the tools but forget about the hidden costs like higher email limits, premium templates, or SMTP services to improve deliverability.
To get a better idea of digital service pricing, check out my guide on website design cost before hiring experts. It will give you an idea of how service providers structure costs, so you can plan your email marketing budget wisely.
Plugin Comparison: Which One Is Best?
| Plugin | Personalization | Automation | Price | Best For |
|---|---|---|---|---|
| FluentCRM | ✅ Advanced | ✅ Strong | Affordable (one-time) | Small to medium stores |
| MailPoet | ✅ Basic | ✅ Basic | Free up to 1,000 subs | Beginners |
| ShopMagic | ✅ Basic | ✅ Event-driven | Free | Triggered emails |
| Brevo | ✅ Advanced | ✅ Strong | Paid (starts low) | Large stores |
| Mailchimp | ✅ Advanced | ✅ Strong | Paid | Stores needing analytics |
👉 If you’re just starting, try FluentCRM or MailPoet.
For bigger stores, go with Brevo or Mailchimp.
Testing & Optimization
Don’t just send and forget.
Test Before Sending
- Always send test emails to yourself.
- Check spam score using tools like Mail-Tester.
- Preview on mobile and desktop.
Optimize With A/B Testing
- Try two subject lines: “Your Exclusive Coupon” vs “Sarah, a gift just for you.”
- Track which gets more opens.
- Repeat with call-to-action buttons.
Track Real Results
- Add UTM codes to links.
- Check Google Analytics to see which emails bring actual sales.
Common Pitfalls (and How to Fix Them)
- Emails go to spam: Fix DNS records, use clean lists.
- Customers don’t get emails: Check WooCommerce → Status → Logs.
- Merge tags not working: Ensure customer fields are mapped correctly.
- Slow site: Use SMTP or ESP to offload sending.
Example Email Templates (Swipe and Use)
1. Abandoned Cart Reminder
Subject: Still thinking it over, Sarah?
Body:
Hi Sarah,
You left some items in your cart. Here’s 10% off to help you decide.
[Checkout Now]
2. VIP Thank You
Subject: You’re one of our top shoppers!
Body:
Hi John,
We noticed you’ve spent over $200 with us this year. Thank you!
Here’s a unique 15% coupon just for you: JOHN15.
3. Product Recommendation
Subject: Since you bought a yoga mat…
Body:
Hi Emily,
We think you’ll love these resistance bands to complete your home workout.
[Shop Now]
FAQs (Straight from Google’s People Also Ask)
How do I send personalized bulk emails from WooCommerce?
Use a plugin like FluentCRM or MailPoet. These let you add customer names, segment lists, and send at scale.
Can WooCommerce send a different email to each customer?
Yes, with plugins or ESPs that support personalization tokens and conditional content.
Which plugin is best for WooCommerce email marketing?
For small stores → MailPoet or FluentCRM. For larger ones → Brevo or Mailchimp.
How do I avoid spam issues with bulk emails?
Use SMTP, verify your domain with SPF/DKIM, and avoid spammy subject lines.
Final Checklist Before You Hit Send
- ✅ Personalization tokens tested
- ✅ Unsubscribe link working
- ✅ SPF/DKIM/DMARC setup
- ✅ Bounces monitored
- ✅ Segments double-checked
Wrap-Up
Sending individual marketing bulk emails in WooCommerce is not complicated once you have the right tools.
Start small segment your audience, personalize the message, and test results.
Over time, you’ll see higher opens, clicks, and most importantly, more sales.
Remember, customers don’t want “another promo email.”
They want relevant, helpful, and personal messages.
Take the time to personalize, and your WooCommerce email campaigns will stand out.
Need help setting up WooCommerce email campaigns for your store? Get in touch with me and let’s discuss how I can help you grow your business
